CASE / 003 — Learning & development
Wine business simulation
The whole business. On one table.
- Focus
- Learning & development
- Format
- Tabletop business simulation
- Role
- Original concept, systems design & game development
CASE / 003Planning / Production / Distribution / SalesThe question
How can learners grasp an industry whose decisions are connected across many different stages?
Our approach
We translate the wine value chain into a game-based simulation, connecting operational planning, vine growing and winemaking, bottling and storage, logistics, and channel sales.
The experience
Participants encounter the business as a connected system. Decisions at one stage become part of the conditions for the next, bringing the relationships between functions into view.
What it shows
Our first project won first place in the social category and a Five-Star Award at the 8th Educational Game Competition, organized by the Educational Games Committee of the China Association for Educational Technology. It was also purchased by a Chinese 985-project university as a teaching aid.
Next project
Green Exodus
04 / Start a conversation
What could we
create together?
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A learning challenge, a brand story, or an idea that needs a new form. We would love to hear what you have in mind.